The following was written by a COMM 323 student for their final project.
A local Laie woman said she teamed up with a BYU-Hawaii social work major to create a healthy vegan bread alternative and make a difference in the world by contributing a percentage of their income to local hunger initiatives.
“The best businesses come from solving a problem,” said Ajri McArthur whose parents work as BYUH professors and grew up in Laie. McArthur has her doctorate in architecture and was the previous BYUH design project manager for the new hales, and is the co-founder of HeZtia.
HeZtia is McArthur’s brand name. She said she created the brand in hopes of creating other healthy products that she hopes someday will be sold in grocery stores, such as Whole Foods.
She said, “To me branding is very important. Product success is highly connected to branding. The goal was to not create a flat bread product, but to create a brand.”
Read the rest at: https://brooklynredd.atavist.com/heztia-sanddollars. Clicking on the link will take you away from the BYUH website.