The Alliance of Marketing Professionals and Students (AMPS), BYU-Hawaii’s marketing club, was relaunched to help students be more marketable, according to advisor Leonard Huff.
Kicking off with an opening social in HGB 123 on May 16, Huff said the main reason for relaunching the club is to have a place for students interested in marketing to hang out and connect with each other. “I just want to see it happen. By just being in the club, you get the chance to market the club and that is marketing experience,” said Huff, a marketing professor.
The relaunch was hosted by marketing students. They focused on planning to build the club and gathered suggestions from the attendees about the activities and goals they want to see in the club.
The hosts offered “Huff bucks,” play money with Huff’s face on it, to the students who came. They had boxes of pizza at the end of the relaunch.
“Since the club has not been active for a year, I want to bring it back to life. Part of relaunching it is a way to market the marketing program,” Huff continued. “I want students to learn more about marketing and get involved in real projects. The club also aims to attract students from various majors about the new marketing minor.” He sent out an email to invite students from the psychology program as well to promote more participation.
Learn, do, and connect is the pattern the club follows, according to Huff. Students will learn from guest speakers, workshops, certificate programs, and field trips. They will work on real projects with clients, join competitions, go on a field trip once a semester, and network with marketing professionals, students, and alumni.
“These are opportunities outside class that will make themselves more marketable,” Huff added.
Linda Han, a junior from Taiwan studying psychology, said she is looking forward to work beyond marketing majors. “I would love to work with other majors to see and learn about marketing. I hope that I will be able to get a real experience to market myself.”
Huff said AMPS is the perfect tool to get the word out and make students feel excited about marketing. “Part of the club is to teach students promote and sell themselves to employers.”
Reymar Canania, a marketing senior from the Philippines, said, “I expect the club to facilitate off-class learning. I want to learn something that is not offered in class and gain new experiences with marketing professionals.”
Canania explained one of the main reasons for the relaunch of the club is to guide marketing students to their choice of career, opportunities that were gone while the club wasn’t active. “We even had Career Services help the club to have guest speakers from big companies,” she said. “The marketing club is a safe haven for marketing students. I hope this club will last.”
Joel Finnie, a sophomore majoring in marketing from California, said he is hoping to build good connections and get hands on experience from the club. “Aside from good projects, I expect to have fun in this club,” Finnie added. “I would suggest the club to use triple crown advertising.”
Students interested in careers such as sales, advertising, brand management, public relations, marketing research and analytics, digital marketing, retail, merchandising, general management, management consulting, and entrepreneurship are welcome to join the club, said Huff.
"We invite new students to get involved so they can be the future leaders for the club. It doesn’t matter what year they are in school, they can join the club. We will have a great year this year,” Huff said.