Timeline: A look back into the beginnings of social media Skip to main content
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Timeline: A look back into the beginnings of social media

vertical image of student wearing a white shirt, blue jeans and sandals sitting cross-legged on the grass in front of a stone wall with a laptop on her lap, smiling at the screen
Student uses her laptop to look at social media.
Photo by Kyoko Hasegawa

  • 1991: AMERICA ONLINE (AOL): 30 Million users at peak
  • 1994: WARCRAFT: 9.6 Million users currently
  • 1995: CLASSMATES.COM: 50 Million users at peak
  • 1997: SIX DEGREES: 3.5 Million users at peak
  • 2000: PANDORA: 200 Million users currently, HABBO: 240 Million users currently
  • 2001: STUMBLEUPON: 25 Million users currently
  • 2002: FRIENDSTER: 115 Million users currently, LAST.FM: 40 Million users currently
  • 2003: LINKEDIN: 115 Million users currently, MYSPACE: 115 Million users currently
  • 2004: FACEBOOK: 1.11 Billion users currently
  • 2005: REDDIT & YOUTUBE
  • 2006: TWITTER: 550 Million users currently
  • 2007: TUMBLR & SONGKICK
  • 2009: FOURSQUARE & CHARTROULETTE
  • 2010: INSTAGRAM: 150 Million users currently
  • 2011: GOOGLE: 300 Million users currently
  • 2012: PINTEREST: 70 Million users currently
  • 2013: VINE & SNAPCHAT

Sources: Rohit Kinra, Principal, Product Management, AOL Mail (2004-2010)-wow.joystiq.com/2013/02/07/world-of-warcraft-down-to-9-6-million-subscribers/-alexa.com
profiles-www.networkworld.com/news/2010/072310-myspace-loses-49-of-visitors.html-networkworld.com reports-facebook.com
press releases-linkedin.com
press releases-google play statistics (for apps)-google press releases