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As part of the Communication 321 class, BYU-Hawaii students spent Winter Semester working and preparing to compete in the Hawaii District National Student Advertising Competition (NSAC) on April 18. They competed against colleges that are veterans to the competition, like Chaminade University of Honolulu and Hawaii Pacific University, and HPU took the win. Daniel Stout, professor of International Cultural Studies and teacher for the Comm 321 class, said it was a great learning experience for the students. Stout said he believed in the team and that it was a unique experience for the students about the advertising industry. Stout remarked, “The NSAC is a demanding and broadening educational activity. It requires critical thinking and simulates a professional-level media campaign to a an actual client. The BYUH team did very well in its first-ever appearance in the competition. Its “Click, Click, Yum” strategy and sophisticated mobile app for Pizza Hut were usable ideas. Our students learned a great deal about campaigns this semester. They represented the university very well.” Linda Ceballos, international communications and psychology senior from Mexico, said it was a long and tough road to get ready for the competition because “no one we knew had ever been in one recent competition. We weren’t really sure what to expect!”Ceballos, who also graduated the same day as the competition and made it to Honolulu just minutes before presenting, said she loved competing in a real life situation. She commented, “It wasn’t the usual get ready to present in class or presenting for the research conference thing at school. It was more like getting ready to score a job.”Christopher Patenaude, a junior ICS major from Washington D.C., said a lot of time went into the preparations. “The researching ideas, testing and revising, and assembling the final product goes beyond the five who presented,” Patenaude said. “I just want to give a huge shout-out to the team for all the hours spent, sleep sacrificed, and determination given to see all the tasks to completion.”Stout added, "Team members fielded tough questions from professional judges just like an actual agency pitch. This is part of the learning process. While our team members presented a solid campaign, students competing next year will be even stronger. Although HPU won, I don't think we were far off. While their research plan was impressive, our creative concept was stronger, in my view."Sonja Klev, a junior business major from Utah, said the competition was fun. She shared, “It was great experience. I’m excited for next year and what we’ll bring to the table.” Comm 321 will be offered again during Winter Semester 2016.Uploaded May 21, 2015

The BYU-Hawaii Enactus 2013 team, formerly known as SIFE, has won the regional competition in Seattle and is now heading to the national exposition in May 21-23 in hopes of winning the Enactus World Cup in Mexico. Yet members of the team say, as the Enactus motto says, "We all win."“Enactus is an international non-profit organization that brings together student, academic and business leaders from all over the world, who are committed to using the power of entrepreneurial action to improve the quality of life and standard of living for people in need,” said Alberto Solar, a junior in business from California.“Enactus is a community of students who are committed to using entrepreneurial action to transform lives and shape our world for the better,” said Britton Winterrose, a junior in business from Washington. "Each of us has a desire to do meaningful work, to apply our time and energy and bring purpose to our lives and value to the lives of others. The potential to create positive change regardless of culture or nationality is the center of our common humanity." Tien Shu Lee, a student majoring in business from Taiwan, said, “There is no I in team,” which is what Enactus believes in. It stands for entrepreneurial action and “for us to be able to see an opportunity and create value out of it, and [to be] willing to commit at 100 percent as a team to make it happen for the greater good, a passion that can inspire others to act. Our talent is used for opportunities to help families and communities." Commenting on Enactus, Kaman Pang, a senior majoring in marketing from Hong Kong, said, “Enactus sounds like such an amazing organization. It amazes me how countries from all over the world are able to come together as one and help transform lives and shape a better more sustainable world.” Solar said, “The national competitions are a showcase of how our students are transforming lives and enabling progress through entrepreneurial action. April to July of this year, Enactus teams will compete across cities where business leaders serving as judges will evaluate the quality of the projects. This is a dynamic and inspiring event that encourages creativity and rewarding results as it improves peoples lives.”